KOREASCHOLAR

ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW

Selma Saracevic, Bodo B. Schlegelmilch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.994

ANTECEDENTS AND OUTCOMES OF ORGANIZATIONAL GENERATIVITY ON DIGITAL PLATFORMS

Huei-Ting Tsai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.980

USING AN ALGORITHM TO IDENTIFY CULTURAL ANTECEDENTS OF SUPPORT FOR ALGORITHMS: THE ROLE OF POWER DISTANCE

Abhishek Sheetal, Lijun Shirley Zhang, Shilpa Madan, Krishna Savani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.690

ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS: A CUSTOMER PERSPECTIVE

Neha Sadhotra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.229-230

EXAMINING THE ANTECEDENTS OF SOCIAL MEDIA USER MIGRATION

Peter Andersen, Fei L. Weisstein, Mohammadali Zolfagharian

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.67-71

VIRTUAL INFLUENCER MARKETING: AN EXAMINATION OF THE ANTECEDENTS AND CONSEQUENCES OF ANTHROPOMORPHISM

Zhan Wang, Wootae Chun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.60-63

ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUST

Raffaele Filieri, Lala Hu, Saleh Bazi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1497-1498

THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS

Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastian Molinillo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1265-1269

EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES

Amé lia Brandã o, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1136-1139

Antecedents and consequences of online customer experience of Chinese millennials luxury consumers

WAN Yuan, LU Huiwen, Maxime KOROMYSLOV, ICN

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.988-1019

INVESTIGATING ANTECEDENTS OF BRAND VALUE CO-CREATION BEHAVIORS IN SOCIAL MEDIA BASED BRAND COMMUNITIES

Kai-Yu Wang, Yu-Ping Wu, Wen-Hai Chih

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.896

FRONTLINE ROBOTS: EXPLORING THE ANTECEDENTS OF CUSTOMERS’ INTENTION TO REVISIT

Daniel Belanche, Luis V. Casaló, Carlos Flaviá n, Jeroen Schepers

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.824-825

VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS

Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.468-472

THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE

Mark Cleveland, Boris Bartikowski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.316

ANTECEDENTS AND OUTCOME OF CUSTOMER ENGAGEMENT WITH THE HOTEL BRAND COMMUNITIES EMBEDDED IN FACEBOOK

Reham Touni, Woody G. Kim, Hyung-Min Choi, Mohamed Ali

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1634-1635

EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE FOR MOBILE NETWORK CHOICE DECISIONS

Amélia Brandão, Mariana Figueirdeo, Mahesh Gadekar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1271-1282

UNDERSTANDING NEGATIVITY TOWARD BRANDS: A FRAMEWORK OF ANTECEDENTS OF ONLINE BRAND DERISION

Vishag Badrinarayanan, Enrique Becerra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1244

CONSUMERS' CONFIDENCE IN COMPETITIVE POSITIONS OF PRODUCTS: ANTECEDENTS AND EFFECTS ON PURCHASE INTENTION

Anne-Maree O’Rourke, Francois A. Carrillat

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1657-1658

‘FERMENTING A BUSINESS’: INVESTIGATING ENVIRONMENTAL ANTECEDENTS OF ENTREPRENEURIAL ALERTNESS AMONG AMERICAN HOMEBREWERS USING FUZZY SET ANALYSIS

Vita Kadile, Alessandro Biraglia

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1260-1261

OPEN SERVICE INNOVATION: PROPOSED ANTECEDENTS AND MODERATORS FROM KNOWLEDGE-BASED VIEW

Fu-Sheng Tsai, Julia L. Lin, Yu-Chia Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1001-1014