KOREASCHOLAR

THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES

Junhee Kim, Saejoon Kim, Jeonggyu Lee, Sahrok Kim, Eunjung Yoon, Jae-Young Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.753-754

THE FIT BETWEEN ANTHROPOMORPHISM OF AI CHATBOT AND COMMUNICATION SITUATION ON USE BEHAVIOR

Joonheui Bae, Seonggeun Jo, Sung Hun Bae, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.667

GIVE ME A HUMAN! THE EFFECT OF ANTHROPOMORPHISM AND GENDER ON CONSUMERS’ INTENTION TO USE A FINANCIAL ROBO-ADVISOR

Daria Plotkina, Hava Orkut, Ahu Karageyim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.513

THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY

Juran Kim, Joonheui Bae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.415

UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING

Amy Wong, Jimmy Wong

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.324

WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE

WooJin Kim, Yuhosua Ryoo, Yung Kyun Choi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.125-129

VIRTUAL INFLUENCER MARKETING: AN EXAMINATION OF THE ANTECEDENTS AND CONSEQUENCES OF ANTHROPOMORPHISM

Zhan Wang, Wootae Chun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.60-63

RESEARCH ON THE MECHANISM OF ROBOT ANTHROPOMORPHISM ON HOTEL CONSUMER’ CONTINUED USING INTENTION

Huimin Gu, Xiaoxiao Song

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.619-631

EXPLORING USERS’ PERCEPTION OF VOICE ASSISTANTS : QUALITATIVE APPROACH

Claire Whang, Hyunjoo Im, Garim Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1-5

ANTHROPOMORPHISM IN LUXURY GOODS AND LUXURY SERVICE BRAND EVALAUTIONS

Seonjeong Ally Lee, Haemoon Oh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.301-302

THE EFFECTS OF INGREDIENT ANTHROPOMORPHISM ON CONSUMPTION DECISIONS

Wen-Hsien Huang, Chun-Ming Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.108