KOREASCHOLAR

DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY

Jun B. Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.930

A POST-PANDEMIC LOOK AT TOURISTS’ PERCEIVED COOLNESS OF A LOCATION AND REVISIT INTENTION THROUGH DESTINATION SERVICE QUALITY AND MOBILE APP USE

Corey Allen Ross, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.876-879

INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES

Brigitte Stangl, Margit Kastner, Dandison Ukpabi, Sangwon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1063-1064

REVISITING COOL PLACES: HOW DESTINATION SERVICE QUALITY AND TOURISM APP USE AFFECT PERCEIVED COOLNESS AND REVISIT INTENTION

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.962-965

UNDERSTANDING CONTINUED USE INTENTIONS OF TRAVEL APP USERS

Kijung Choi, Ying Wang, Beverley Sparks, Sejung Marina Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.704-709

HOW INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?

My-Trinh Bui, Don Jyh-Fu Jeng, Thi Mai Le

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.125-129

EYE MOVEMENT STUDY TO INCREASE CONSUMER’S ATTENTION ON VISUAL POSTING OF PRE-LOVED LUXURY FASHION BRAND IN MOBILE APP

Nurrani Kusumawati, Vionna Angelica, Mustika Sufiati Purwanegara

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1544-1545

THE INFLUENCE OF CONSUMER BELIEF ABOUT USING MOBILE TOUCH ID FOR IN-APP PAYMENTS: THE ROLES OF PERCEIVED CONVENIENCE, SECURITY, AND PRIVACY

Eunsin Joo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.218

THE INFLUENCE OF CUSTOMERS RESISTANCE INNOVATION TOWARDS CUSTOMERS ATTRITION BASED ON FSQCA: A CASE STUDY OF SMARTPHONE APP

Minyi Chen, Yang Sun, Helen (Huifen) Cai, Cheng Hua, Jiaolong Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.186-187