KOREASCHOLAR

THE EVOLUTION OF BUYER-SELLER RELATIONSHIPS IN THE DIGITAL AGE: A PHILOSOPHICAL APPROACH

Erasmia Leonidou, Christiana Tsaousi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1071

UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION

Marc Pocsay, Qiwei Han, Maximilian Kaiser

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1023

SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH

Dora Agapito, Chung-Shing Chan, Feifei Xu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.909

HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH

Jae Eun Jeong, Minsun Yeu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.839-843

EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.571

VASTNESS IN VIRTUAL TOURS: A MULTISENSORY APPROACH TO HEAL

Yining Zhang, Zeya He, Laurie Wu, Danfeng Hu, Dong Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.565-566

BRIDGING DIGITAL CONVENIENCE AND PHYSICAL SENSORY ENGAGEMENT: A HUMAN-CENTRIC APPROACH TO PHYGITAL MARKETING IN THE CUSTOMER SERVICE JOURNEY

Saifeddin Alimamy

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.556-558

CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA APPROACH

Ana Brochado, Michael Troilo, Álvaro Rosa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.453-454

A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.441

USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES

Jia Heng Li, Tae Hyun Baek

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.270-274

EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH

Ana Hungara, Helena Nobre

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.150-153

WHO WILL PURCHASE SOUVENIRS ONLINE? EXPLORING CULTURAL EFFECTS FROM A NEUROPHYSIOLOGICAL APPROACH

Soey Sut Ieng Lei, Katsy J. Lin, Lawrence Hoc Nang Fong, Kelsey Qi Li, Shun Ye, Elizabeth Agyeiwaah, Chong Fo Lei, Rob Law

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.36

CRYPTIC MARKETING: A STRATEGY TO APPROACH STIGMATIZED CONSUMER GROUPS

Haryani Primanti, Arnold Japutra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1019

COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH

Hanna Lee, Yingjiao Xu, Wenna Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.969

CROWDFUNDING: AN INNOVATIVE DIGITAL APPROACH TO FINANCE AND PROMOTE ART

Natalia Maehle

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.936-937

THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH

Dohyung Bang, SooCheong (Shawn) Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.935

USING WALKING-WITH APPROACH TO EXPLORE EMBODIED DINING PRACTICES FOR WORKPLACE IMPRESSION MANAGEMENT

Connie MAK

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.874-875

MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.861

EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANALYTICS: MARKETING EDUCATION AND INDUSTRY

Christine Eunyoung Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.855-856

HOW DO BROADCASTERS BEHAVE ON LIVE STREAMING PLATFORMS? A MACHINE LEARNING APPROACH

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.837-838