KOREASCHOLAR

THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS

Inyoung Lee, Sang-Hoon Kim, Jisu Yi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.28

HOW TO USE AROUSAL STIMULI TO ENHANCE EFFECTIVENESS OF DIFFERENT PRE-ROLL ADVERTISING FORMATS

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1166-1167