KOREASCHOLAR

DOES GENERATIVE ARTIFICIAL INTELLIGENCE PROVIDE FAIR RECOMMENDATION? AN ETHNICITY PERSPECTIVE

Jennifer Yeeshan Chang, Whitney Estanita Vernes, Weizheng Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.238-240

UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE

Sandra Maria Correia Loureiro, Mariana Berga Rodrigues, Daniela Gonçalves, Ricardo Godinho Bilro

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.139-143

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING RESEARCH: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS

Anothai Ngamvichaikit

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.39-46

THE ROLE OF THE ATTRIBUTES OF FASHION TREND AI ANALYSIS TOOLS IN SHAPING CONSUMER INTENTIONS

Xiaohong Xu, Eunju Ko, Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.230

FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF ARTIFICIAL INTELLIGENT MARKETING

Marie C. Lee, Denise Breckon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.171

AI-PERSONALIZED ADVERTISING: ACCEPTANCE AND EXPERIENCE CO-CREATION

Hien Thu Bui

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.112-114

THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Marques, Mariana Berga Rodrigues, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.69-74

IS ARTIFICIAL INTELLIGENCE THREATENING OUR SELF- CONTINUITY? A TEMPORAL APPRAISAL AND FEELING ECONOMY PERSPECTIVE

Hector Gonzales, Diego Costa Pinto, Rafael Luis Wagner, Khaoula Kadmin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.941

THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS

Guoxin Li, Hao Wu, Bo Lu, Yangfang Niu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.887

DO CONSUMERS’ RESPONSES TO HUMAN DOCTORS DIFFER FROM THEIR RESPONSES TO MEDICAL ARTIFICIAL INTELLIGENCE WITH ANTHROPOMORPHIC FEATURE? AN FMRI INVESTIGATION

Yiran (Eileen) Zhang, Wenying Tan, Minjae Kang, Eunju Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.766

UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP

Aoqiao Zhang, Sandra Maria Correia Loureiro, João Marques Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.699-704

THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE

Felipe Breviglieri, João Guerreiro, Sandra Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.693-698

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY

Sandra Maria Correia Loureiro, Mónica Mendes Ferreira, Ricardo Godinho Bilro, Laura Marques

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.646-649

DIMENSIONS OF MIND PERCEPTION AND THEIR RAMIFICATIONS FOR ARTIFICIAL INTELLIGENCE AND OTHER LATEST TECHNOLOGIES-EMBEDDED MACHINES

Hyuna Bak, Yongju Kwon, Yaeri Kim, Kiwan Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.214-215

PARTNER OR OPPONENTS? HOW MINDSET SHAPES CONSUMERS’ ATTITUDE TOWARD ANTHROPOMORPHIC ARTIFICIAL INTELLIGENCE SERVICE ROBOTS

Bing Han, Xun Deng, Hua Fan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.120

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1052-1053

AI-BIASED BRAND VOICE – IMPACT OF POLITICAL INCORRECTNESS ON BRAND EVALUATION

Carsten Baumgarth, Alexandra Kirkby

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.757

LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING

Murat Acar, Aysegul Toker

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1351-1354

THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS

Mó nica Ferreira, Sandra Maria Correia Loureiro, Hé lia Pereira

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.981-983