KOREASCHOLAR

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1028

SOCIAL AI: HEDONIC AND UTILITARIAN PERCEIVED USES AND THREATS OF ANTHROPOMORPHIZED ARTIFICIAL INTELLIGENCE SOCIAL ENTITIES

Dave Centeno

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.801

THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART

Do Youn Kim, Seeun Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.535-538

FROM LAB TO LAUNCH: SILICON VALLEY–STYLE BUSINESS MODELS AND MARKETING STRATEGIES IN UNIVERSITY-INDUSTRY COLLABORATION ON AI

Hyoungkoo Ha, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1106

EXPLORING THE MOST EFFECTIVE CONSUMER: AI INTERACTION TYPES BASED ON CONSUMER DECISION CONTEXT

Sungwon Lee, Ji Hee Song

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.500

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656