KOREASCHOLAR

THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART

Do Youn Kim, Seeun Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.535-538

EXPLORING THE MOST EFFECTIVE CONSUMER: AI INTERACTION TYPES BASED ON CONSUMER DECISION CONTEXT

Sungwon Lee, Ji Hee Song

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.500

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656