KOREASCHOLAR

THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT

Konstantinos Fouskas, Dimitrios Stangkas

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1189-1199

THE USE OF ARTIFICIAL INTELLIGENCE IN THE TEACHING AND MANAGEMENT OF AN MBA PROGRAMME: OPPORTUNITIES AND CHALLENGES

Ralf Schellhase

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1082

CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE

Rukun Zhang, Yiling Liu, Bingcan Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1074

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1028

TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE

Jani Holopainen, Dongdong Yao, Abdullah Al Mamun, Tommi Laukkanen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.916

SOCIAL AI: HEDONIC AND UTILITARIAN PERCEIVED USES AND THREATS OF ANTHROPOMORPHIZED ARTIFICIAL INTELLIGENCE SOCIAL ENTITIES

Dave Centeno

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.801

ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH

Surat Teerakapibal, Yioula Melanthiou, Nuttakon Ounvorawong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.762-767

CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE

Jani Holopainen, Jyri Hoffren, Minna Rollins

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.723

A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION

Wooyang Kim, Qinglin Li, C. Anthony Di Benedetto, Donald A. Hantula

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.714

EXPLORING GENERATIVE ARTIFICIAL INTELLIGENCE IN SERVICE INDUSTRIES: ADOPTION AND CUSTOMER ACCEPTANCE

Jennifer Yee-Shan Chang, Jun-Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.710-711

FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT

Katerina Makri, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore, Evangelia Katsikea

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.654

THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART

Do Youn Kim, Seeun Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.535-538

THE IMPACT OF PSYCHOLOGICAL AND PHYSICAL DISTANCE ON THE ADOPTION OF ARTIFICIAL INTELLIGENCE IN HEALTHCARE: A CONSTRUAL LEVEL THEORY PERSPECTIVE

Wantong Xia, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.460

GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE

Hsuan Hsu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.360

DOES GENERATIVE ARTIFICIAL INTELLIGENCE PROVIDE FAIR RECOMMENDATION? AN ETHNICITY PERSPECTIVE

Jennifer Yeeshan Chang, Whitney Estanita Vernes, Weizheng Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.238-240

UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE

Sandra Maria Correia Loureiro, Mariana Berga Rodrigues, Daniela Gonçalves, Ricardo Godinho Bilro

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.139-143

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING RESEARCH: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS

Anothai Ngamvichaikit

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.39-46

IS ARTIFICIAL INTELLIGENCE THREATENING OUR SELF- CONTINUITY? A TEMPORAL APPRAISAL AND FEELING ECONOMY PERSPECTIVE

Hector Gonzales, Diego Costa Pinto, Rafael Luis Wagner, Khaoula Kadmin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.941

THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS

Guoxin Li, Hao Wu, Bo Lu, Yangfang Niu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.887

DO CONSUMERS’ RESPONSES TO HUMAN DOCTORS DIFFER FROM THEIR RESPONSES TO MEDICAL ARTIFICIAL INTELLIGENCE WITH ANTHROPOMORPHIC FEATURE? AN FMRI INVESTIGATION

Yiran (Eileen) Zhang, Wenying Tan, Minjae Kang, Eunju Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.766