KOREASCHOLAR

THE ASIAN MILLENNIAL COSMOPOLITANS IN TAIWAN NIGHT MARKET

Kezia Sarah Abednego, Faye Jufei Kao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.788-792

FLOW TO ASIAN MARKET: EXPLORING THE SITE SELECTION DECISION OF INCENTIVE TRAVEL FROM INDIA

Serena Yi Cheng, Kuo-Ching Wang, Ben Wu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.651-655

MYTHICIZING ASIAN BRANDS IN THE GLOBAL MARKETPLACE

Eric Li, Sangwon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1587-1592

SOCIETAL MARKETING STRATEGY IN ASIAN MARKETS: A COMPARATIVE STUDY OF THE KOREAN AND CHINESE MARKETS

Tae Ho Song, HaeJin Seo, Yuan Xina

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.240-242

CRITICAL SUCCESS FACTORS OF LEADING AND ASPIRING FASHION BRANDS IN THE ASIAN LUXURY MARKET - THE CASE OF KOREA, CHINA AND JAPAN

Lisa Kesper, Dayun Jeong, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1022-1023

CAN CONSUMERS BE GROUPED TOGETHER AS EAST ASIAN CONSUMERS OR WESTERN CONSMERS?

Shuzo Abe, Yoshiyuki Okuse, Hyun-Chul Cho, Kenneth C. Gehrt, Makoto Abe, Anping Ding

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.789-796

LEARNING-ORIENTATION AND TRUSTWORTHINESS: TWO KEY COMPONENTS OF CORPORATE IMAGE IN THE ASIAN RETAIL CONTEXT

Fanny F. Y. CHAN, Sunny H. F. CHAN, Felix TANG

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.788