KOREASCHOLAR

EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH

Thomas Freudenreich, Elfriede Penz

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.810-814

MESSAGE ASSERTIVENESS AND PRODUCT DISCOUNTS IN SUSTAINABILITY PERSUASION: COMPARISONS AMONG AMERICANS AND KOREANS

Dongwon Choi, Hyejin Bang, Yeonshin Kim, Tae Hyun Baek, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.575

CULTURE AND ASSERTIVENESS IN GREEN ADVERTISING

Yeonshin Kim, Sukki Yoon, Tae Hyun Baek, Yung Kyun Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.660