KOREASCHOLAR

THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE

Xiang Wang, Joonheui Bae, Kunlun Xue, Sunghun Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1094

UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION

Danita van Heerden, Jade Verbeek

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1021-1022

ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS

Heerah Jose, Elizabeth L. Jackson, Chien Duong, Billy Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.618

GENERATIVE AI IN THE CREATOR ECONOMY: EXPLORING CONSUMER ATTITUDES TOWARD AI-GENERATED FASHION CONTENT

Yi Wang, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.459

METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES

Sung Hun Bae, Erin Cho, Juran Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.443

UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE

Sandra Maria Correia Loureiro, Mariana Berga Rodrigues, Daniela Gonçalves, Ricardo Godinho Bilro

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.139-143

GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES

Courtney Chrimes, Charlene Gallery, Xiaoqian Shen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.17

THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH

Dohyung Bang, SooCheong (Shawn) Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.935

“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING

Hua Ariel Li, Monica Grosso, Tingting Mo, Agnes Nairn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.851-852

INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES

Gina A. Tran, Atefeh Yazdanparast

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.788-789

THE ROLE OF REGULATION: A STUDY ON CONSUMERS’ ATTITUDES TOWARD COMPANIES WITH ESG MANAGEMENT

Yunji Yeo, Eun-Ju Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.781

THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION

Nikki Wingate

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.721-725

SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE

Hector González, Yang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.331-335

NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES

Hyein Lee, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.130

INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1255

NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN

Bruno M. Ferreira, José L. Abrantes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1113

THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS

Eunju Ko, Jihye Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1048

SHOULD BRANDS TAKE POLITICAL SIDES? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND AUTHENTICITY

Dina Baszok, Fernando Fastoso, Boris Bartikowski, Heribert Gierl

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.882-890

EXAMINING THE ROLE OF SCREEN SIZE AND AD SKEPTICISM ON CONSUMER ATTITUDES TOWARD SUBTITLED VIDEO ADS: AN INVESTIGATION AND ANALYSIS OF MODERATED MODERATION

Yuting Liu, Mineo Kei, Morikazu Hirose

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.339

REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY

Anastasios Panopoulos, Eirini Koronaki Eirini, Antigone Kyrousi, Athina Zotou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.151-156