KOREASCHOLAR

INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION

Alina Kim, Jaehun Kim, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.325-329

PERCEIVED ATTRACTIVENESS, EXPERTISE, AND ENTERTAINMENT EXPERIENCE OF ACCENTS IN YOUTUBE VIDEO ADVERTISEMENTS: A UNIVERSAL-DIVERSE ORIENTATION APPROACH

Emi Moriuchi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1504-1505

EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND SWITCHING INTENTION: THE MODERATING EFFECT OF ALTERNATIVE ATTRACTIVENESS IN THE CONTEXT OF E-HAILING SERVICES

Emily Yapp, Jasmine A.L. Yeap

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1262-1264

FACTORS EXPLAINING THE ATTRACTIVENESS OF TOURISM: TOWARDS A SINGLE EXPLANATORY MODEL? THE CASE OF THE MEDITERRANEAN BASIN

Nathalie Montargot, Abdessamad Ouchen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.650

WHAT IF THE CEO IS PERCEIVED AS A CORPORATE PSYCHOPATH? THE EFFECTS OF PERCEIVED CORPORATE PSYCHOPATHY ON PRODUCT, STOCK AND EMPLOYER ATTRACTIVENESS

Carmen-Maria Albrecht, Ariana Stephanie Dominique Finkel, Katja Nothhelfer

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.436-437