KOREASCHOLAR

THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING

Yi Xuan Ong, Ivy Siaw Hung Hii

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.851

DO CUSTOMERS MAKE SELF-SERVING ATTRIBUTION FOR ROBOT-DELIVERED SERVICES? THE ROLE OF ANTHROPOMORPHISM AND TECHNOLOGY AUTONOMY

Chia-Yi Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.383

WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE

Zening Song, Ahmad Daryanto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.157

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Emi Moriuchi, Naoko Moriyoshi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088

HOW DO CONGRUENCE AND ATTRIBUTION INTERACT IN CSR ADVERTISING CAMPAIGNS?

Jong-Kuk Shin, Min-Sook Park, Mi-Ri Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.188-203