KOREASCHOLAR

ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, Maria João Santos Coelho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.132-138

ENHANCING CUSTOMER EXPERIENCES IN THE AUGMENTED REALITY ERA

Anqi Hu, Ruizhi Yuan, Martin J. Liu, Ruolan Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.688-689

INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES

Brigitte Stangl, Margit Kastner, Dandison Ukpabi, Sangwon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1063-1064