KOREASCHOLAR

AN AUGMENTED REALITY BASED SERVICE DESIGN MODEL FOR DIGITAL FABRICATION

Chih-Hsiang Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.713-718

ENHANCING CUSTOMER EXPERIENCES IN THE AUGMENTED REALITY ERA

Anqi Hu, Ruizhi Yuan, Martin J. Liu, Ruolan Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.688-689

THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS

Jorge Nascimento, Maria Rita Nogueira da Silva Afonso, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.640-645

BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro, Jéssica Francisco Martinho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.631-636

ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL

Dr Syarifah Nurleyana Wafa, Dr Julie Bilby, Dr Lukas Parker

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.51-52

INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES

Brigitte Stangl, Margit Kastner, Dandison Ukpabi, Sangwon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1063-1064