KOREASCHOLAR

INFORMATION SEARCH AUTONOMY: VIRTUAL REALITY'S IMPACT ON BIDDING BEHAVIOR IN PROPERTY AUCTIONS

Shenyang Jiang, Wenchang Zhang, Che-Wei Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1043

EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS

Hyeyeon Yuk, Minji Kim, Jun Hwa Cheah, Tony Garrett

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.423-427

DO CUSTOMERS MAKE SELF-SERVING ATTRIBUTION FOR ROBOT-DELIVERED SERVICES? THE ROLE OF ANTHROPOMORPHISM AND TECHNOLOGY AUTONOMY

Chia-Yi Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.383

STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING

Hanna Shin, Donghwy An, Nara Youn

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.330

THE EFFECT OF CUSTOMIZATION EXPERIENCE ON CONSUMERS’ HAPPINESS AND PURCHASE INTENTION AND THE MEDIATING ROLES OF AUTONOMY, COMPETENCE AND AUTHORSHIP

Ha Youn Kim, Yuri Lee, Erin Cho, Sunyang Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.907-911