KOREASCHOLAR

I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING

Letwin Tawira, Alex Ivanov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1124-1135

DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE

Wang Yeunju

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1015

AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS

Sakshi Korde, Satadruta Mookherjee, Fiona Schweitzer

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.313

A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Elena Cedrola

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.31

CONCEPTUALISATION OF AVATAR-ENABLED CONSUMER COMMUNICATIONS IN THE METAVERSE

Yue Peng, Shintaro Okazaki, Prokriti Mukherji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.426

BRAND EXPLORATION IN METAVERSE: EFFECTS OF SELF-AVATAR RESEMBLANCE ON BRAND ATTITUDE AND PURCHASE INTENTION, AND MODERATED MEDIATION OF COPRESENCE

Jaehyun Lee, MinChung Kim, Yeolib Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.416

AVATAR AND SELF-CONCEPT IN THE ERA OF METAVERSE

Mina Jun, Miyea Kim, Jeongsoo Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.317

TOWARD A PRACTICAL INSIGHT INTO AVATAR CUSTOMER JOURNEY DESIGN IN THE METAVERSE TOURISM WORLD

Baolin Deng, Ipkin Anthony Wong, Hongbo Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.114