KOREASCHOLAR

METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES

Sung Hun Bae, Erin Cho, Juran Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.443

MORE REAL ISN’T ALWAYS BETTER: HOW CONSUMERS RESPOND TO CUSTOMIZED VS. SELF-REPLICA AVATARS IN VIRTUAL FITTING

Chorong Youn, Sunwoo Kim, Songmee Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.127-131

A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Elena Cedrola

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.31

AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE

Jinsu Park, Hye-Young Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.914-915

METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION

Chung-Wha Chloe Ki, Song-Yi Youn, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.209-213

SAD AVATARS AS BETTER SALES REPRESENTATIVES IN THE METAVERSE? THE ROLE OF SUBCULTURAL APPEAL

Young Seo Yim, Woojung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.113