AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE
Jinsu Park, Hye-Young Kim
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.914-915
METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION
Chung-Wha Chloe Ki, Song-Yi Youn, Sejin Ha
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.209-213
SAD AVATARS AS BETTER SALES REPRESENTATIVES IN THE METAVERSE? THE ROLE OF SUBCULTURAL APPEAL
Young Seo Yim, Woojung Chang
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.113