KOREASCHOLAR

기본 검색(결과 내 재검색)

result items : 2

AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA

Mohammed Alhumaid, David Bednall, Bradley Wilson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.816

view download

HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY

Sandra Maria Correia Loureiro, Mónica Mendes Ferreira, Ricardo Godinho Bilro, Laura Marques

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.646-649

view download