KOREASCHOLAR

UNDERSTANDING THE PRODUCTION OF BRAND AUTHENTICITY: THE ROLE OF WITNESSING THE AUTHENTICITY OF THE PRODUCTION PROCESS AND CULTURAL AWE

Qilou Zhou, Qiushi Gu, Seongseop Sam Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.510

INSPIRING CONSUMER POSSIBLE SELVES IN AUGMENTED REALITY WITH AWE

Ruyu Yun, Jie Meng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.309

THE IMPACT OF INDUCED AWE ON ETHICAL TOURIST BEHAVIORS

Sun-Hwa Kim, Seeun Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1124-1128

THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS

Jorge Nascimento, Maria Rita Nogueira da Silva Afonso, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.640-645