KOREASCHOLAR

ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES

Nuo Wang, Daniela Corsaro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.195-201

B2B SERVICE EXPERIENCE ON REPURCHASE INTENTION: THE ROLE OF CUSTOMER ENGAGEMENT AND AGILITY

Sang-chul Son, Yerim Chung, Seo Chul Jang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.192-194

HOW COUNTRY DISTANCE SHAPES THE EFFECTIVENESS OF B2B DIGITAL CONTENT MARKETING

Esa Hakulinen, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.188-189

HOW SENIOR B2B MARKETING MANAGERS USE ORGANIZATIONAL INTERVENTION TO REINFORCE THE ORGANIZATION’S DIGITAL NETWORK AND INCREASE RESOURCE CAPABILITY

Yang-Im Lee, Peter Trim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.97

NAVIGATING THE GLOBAL LANDSCAPE: INSIGHTS INTO THE ROLE OF PSYCHIC DISTANCE ON B2B CUSTOMER EXPERIENCE

Shuyi Hao, Mourad Touzani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.95

WHAT MAKES A B2B FACEBOOK PAGE ENGAGING?

Anna Zarkada

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.746-760

MISSING PRICE-RELATED INFORMATION – AN ASSESSMENT OF PRICING PRACTICES IN THE B2B CONTEXT–

Iris Schmut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.110-119

HOW BUSINESS REFERENCE CONTENT (BRC) AFFECTS B2B PURCHASE DECISION?: THE ROLE OF CONTENT FORMAT, TRANSPORTATION AND CONTENT CREDIBILITY

Changmo Jung, Hangeun Lee, Youngchan Kim, Jeonghye, Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1528

EXAMINING THE DRIVERS AND OUTCOMES OF PURCHASE ENGAGEMENT IN AUSTRALIAN B2B PROFESSIONAL SERVICES

Munyaradzi W. Nyadzayo, Riza Casidy, Park Thaichon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1523-1524

PRODUCT INNOVATION AND PROFIT MODEL INNOVATION FOR MARKETING PERFORMANCE IN B2B

Jaesu Kim, Han-Sik Yu, Sin-Geun Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1343-1347

ASSESSING THE EFFECT OF CULTURE ON SOCIAL ACCEPTABILITY OF SOCIAL MEDIA IN B2B CONTEXT: CHINESE CULTURE PERSPECTIVE

Ewelina Lacka

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1316-1317

THE MEDIATING ROLE OF ABSORPTIVE CAPACITY ON THE STRATEGIC ORIENTATION — PRODUCT INNOVATIVENESS LINK IN CHINESE B2B SMES

Fenfang Lin, Matti Jaakkola, Wai-sum Siu, Jake Ansell

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.924-925

B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY

Wolfgang Fritz, Benjamin Wille-Baumkauff

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1387-1391

THE INFLUENCE OF SOCIO-DEMOGRAPHICS AND TECNOLOGY READINESS ON MOBILE DEVICE USE IN B2B DIGITAL SERVICES

Heli Hallikainen, Ari Alamaki, Tommi Laukkanen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1191-1196

HOW TO ENHANCE SUCCESS OF CO-DEVELOPMENT PROJECTS IN B2B: A CONCEPTUAL MODEL

Ruth Maria Stock, Moritz Merkle

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.425

DOES CORPORATE SOCIAL RESPONSIBILITY MATTER EVEN IN B2B MARKET?: EFFECT OF CSR ON CUSTOMER TRUST

Sang-Lin, Jong Won Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.353-355

EFFECTS OF B2B SALESPEOPLE’S ENTREPRENEURIAL ORIENTATION ON SALES PERFORMANCE: MEDIATING ROLES OF PSYCHOLOGICAL PROCES

Kyung Sik Jung, Sang-Lin Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.143-144

THE EFFECTS OF ENTREPRENEURIAL VALUE ORIENTATION ON RELATIONSHIP PERFORMANCE THROUGH VALUE CO-CREATION IN B2B INDUSTRY

Kyong Ryul Koo, Kyung Hoon Kim, Nam Hee Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.52-56

WHEN DO CUSTOMER PARTICIPATION AND SUPPLIER COLLABORATION HELP B2B SERVICE FIRMS OFFER SUPERIOR PERFORMANCE VALUE AND RELATIONAL VALUE?

Nima Heirati, Aron O’Cass, Klaus Schoefer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2028-2035

DRIVING SHAREHOLDER VALUE WITH CUSTOMER ASSET MANAGEMENT: AN EMPIRICAL INVESTIGATION IN A B2B CONTEXT

Suvi Nenonen, Kaj Storbacka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1956