KOREASCHOLAR

BRIDGING BUSINESSES DIGITALLY: A SYSTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE

Mariya Onopko, Anastasiya Henk

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1008

THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE

Woo Young Choi, Jae Hun Kim, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.674

AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT

Dong hwan Park, Kyung Hoon Kim, Qi Jiang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.448-450

THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS

Chiara Cantù, Lala Hu, Mirko Olivieri

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.445-446

TO BE OR NOT TO BE HUMOROUS IN B2B SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL B2B BUYER-SELLER RELATIONSHIPS

Laurent Bompar

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.350-355

EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA

Jinwon Kim, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.334-349

ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES

Nuo Wang, Daniela Corsaro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.195-201

B2B SERVICE EXPERIENCE ON REPURCHASE INTENTION: THE ROLE OF CUSTOMER ENGAGEMENT AND AGILITY

Sang-chul Son, Yerim Chung, Seo Chul Jang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.192-194

HOW COUNTRY DISTANCE SHAPES THE EFFECTIVENESS OF B2B DIGITAL CONTENT MARKETING

Esa Hakulinen, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.188-189

HOW SENIOR B2B MARKETING MANAGERS USE ORGANIZATIONAL INTERVENTION TO REINFORCE THE ORGANIZATION’S DIGITAL NETWORK AND INCREASE RESOURCE CAPABILITY

Yang-Im Lee, Peter Trim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.97

NAVIGATING THE GLOBAL LANDSCAPE: INSIGHTS INTO THE ROLE OF PSYCHIC DISTANCE ON B2B CUSTOMER EXPERIENCE

Shuyi Hao, Mourad Touzani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.95

WHAT MAKES A B2B FACEBOOK PAGE ENGAGING?

Anna Zarkada

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.746-760

MISSING PRICE-RELATED INFORMATION – AN ASSESSMENT OF PRICING PRACTICES IN THE B2B CONTEXT–

Iris Schmut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.110-119

HOW BUSINESS REFERENCE CONTENT (BRC) AFFECTS B2B PURCHASE DECISION?: THE ROLE OF CONTENT FORMAT, TRANSPORTATION AND CONTENT CREDIBILITY

Changmo Jung, Hangeun Lee, Youngchan Kim, Jeonghye, Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1528

EXAMINING THE DRIVERS AND OUTCOMES OF PURCHASE ENGAGEMENT IN AUSTRALIAN B2B PROFESSIONAL SERVICES

Munyaradzi W. Nyadzayo, Riza Casidy, Park Thaichon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1523-1524

PRODUCT INNOVATION AND PROFIT MODEL INNOVATION FOR MARKETING PERFORMANCE IN B2B

Jaesu Kim, Han-Sik Yu, Sin-Geun Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1343-1347

ASSESSING THE EFFECT OF CULTURE ON SOCIAL ACCEPTABILITY OF SOCIAL MEDIA IN B2B CONTEXT: CHINESE CULTURE PERSPECTIVE

Ewelina Lacka

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1316-1317

THE MEDIATING ROLE OF ABSORPTIVE CAPACITY ON THE STRATEGIC ORIENTATION — PRODUCT INNOVATIVENESS LINK IN CHINESE B2B SMES

Fenfang Lin, Matti Jaakkola, Wai-sum Siu, Jake Ansell

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.924-925

B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY

Wolfgang Fritz, Benjamin Wille-Baumkauff

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1387-1391

THE INFLUENCE OF SOCIO-DEMOGRAPHICS AND TECNOLOGY READINESS ON MOBILE DEVICE USE IN B2B DIGITAL SERVICES

Heli Hallikainen, Ari Alamaki, Tommi Laukkanen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1191-1196