KOREASCHOLAR

HOW COUNTRY DISTANCE SHAPES THE EFFECTIVENESS OF B2B DIGITAL CONTENT MARKETING

Esa Hakulinen, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.188-189

HOW SENIOR B2B MARKETING MANAGERS USE ORGANIZATIONAL INTERVENTION TO REINFORCE THE ORGANIZATION’S DIGITAL NETWORK AND INCREASE RESOURCE CAPABILITY

Yang-Im Lee, Peter Trim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.97

PRODUCT INNOVATION AND PROFIT MODEL INNOVATION FOR MARKETING PERFORMANCE IN B2B

Jaesu Kim, Han-Sik Yu, Sin-Geun Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1343-1347

MARKETING APPROACH FOR EXISTING CUSTOMER IN B2B

Jaesu Kim, Kyung Hoon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.680