KOREASCHOLAR

UNDERSTANDING THE METAVERSE EXPERIENCE THROUGH CONSUMER BRAIN IMAGING

Meiling Yin, Wenying Tan, Eun-Ju Lee, Qi Jiang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.21-24

CELEBRITY-ENDORSED SNS ADVERTISING ACTIVATES ENGAGEMENT INTENTION, REWARD CIRCUITRY AND VISUAL ATTENTION IN CONSUMER BRAIN

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1056

BRAIN RESPONSES TO DIGITAL MUSIC: AN FNIRS STUDY

Eun-Ju Lee, Kyeong Cheon Cha, Minah Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.693-695

BRAIN POTENTIALS OF ONLINE CONTENT EMOTIONALITY ON SOCIAL MEDIA

Yujing Huang, Jia Jin, Hao Ding, Yizhou Shao, Bonai Fan, Qingguo Ma

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.567

INVESTIGATING INDIVIDUAL PREFERENCES AND BRAIN ACTIVITY IN A WINE TASTING EXPERIENCE: A NEUROMARKETING APPROACH

Letizia Alvino, Rob H. J. van der Lubbe, Efthymios Constantinides

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.559-564

MULTI-BRAIN NETWORK ACROSS CONSUMERS’ RIGHT INFERIOR FRONTAL GYRUS PREDICTS THEIR ATTITUDES TOWARD ADVERTISING

Tao Liu, Xingchen Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.554-558

FROM HUMAN BRAIN TO MARKETING INTELLIGENCE: AN EYE TOWARD THE FUTURE

Eun-Ju Lee, Dong Hyun Kim, Yoonjeong Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.511

DETERMINANTS OF BRAIN DRAIN IN CHINESE FAMILY BUSINESS: A FUZZY-SET QUALITATIVE COMPARATIVE ANALYSIS

Huifen (Helen) Cai, Graça Miranda Silva

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.96

MONITORING NEURAL CORRELATES OF PURCHASING BEHAVIOR: AN OPTICAL BRAIN IMAGING STUDY

Yener Girisken, Murat Perit Çakır

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1305-1310