KOREASCHOLAR

THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS

Misano Jojima, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1261-1274

MAPPING THE EVOLUTION OF OLFACTORY MARKETING: A BIBLIOMETRIC ANALYSIS OF SCENT RESEARCH IN CONSUMER BEHAVIOR

Fangzhou Li, Katsutoshi Yada

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1146-1166

THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA

Michiko Miyamoto, Yuan Ting Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1136-1145

THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR

Joonheui Bae, Erin Cho, Minjung Cho, Sung Hun Kevin Bae, Mark Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1095

ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR

Xiang Wang, Joonheui Bae, Sunghun Bae, Kunlun Xue

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1059

INFORMATION SEARCH AUTONOMY: VIRTUAL REALITY'S IMPACT ON BIDDING BEHAVIOR IN PROPERTY AUCTIONS

Shenyang Jiang, Wenchang Zhang, Che-Wei Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1043

CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES

Rhonwyn K Vaudrey, Wenzhe Liang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.991-995

TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE

Chia-Wei Sun, Kuan-Ju Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.802

IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES

Eunyoung Park, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.612

THE RELATIONSHIP BETWEEN RESPONSIBLE LEADERSHIP AND KNOWLEDGE - SHARING BEHAVIOR: THE CHAIN MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL OCCUPATIONAL STIGMA CONSCIOUSNESS

Zhou Lin-yuan, Zhao Xin-yuan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.564

BALANCING INFORMATION AND ACTION: THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION

Youngho Sim, Yujeong Won, Hayoun Kim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.542-547

TECHNOLOGICAL INNOVATIONS IN SPORTS: EXPLORING WEARABLE TECHNOLOGY’S IMPACT ON CONSUMER BEHAVIOR

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.533-534

FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS

Zhongyuan Zhou, Xiang (Robert) Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.376-377

LEVERAGING KARMIC INVESTMENT MOTIVATION TO NUDGE TOURIST PRO-ENVIRONMENTAL BEHAVIOR

Lingyan Zhang, Elisa Chan, Lisa Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.361-362

AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS

Sakshi Korde, Satadruta Mookherjee, Fiona Schweitzer

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.313

EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES

Bingqing Yi, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.172

EXPLORING THE IMPACT OF CERTAIN AND UNCERTAIN DISCOUNTS ON CONSUMER PERCEPTION AND BEHAVIOR

Jeffery Xie, Kaiqiao Zhang, Sean Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.162

DIVERSITY AND PROSOCIAL BEHAVIOR: THE ROLES OF DEPRIVATION AND EMPATHY

Jungsil (David) Choi, Seongsoo (Simon) Jang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.157

LIVE STREAMER CHARACTERISTICS AND AUDIENCE BEHAVIOR: A META-ANALYTICAL REVIEW

Pei-Yu Chien, Ce (Jacky) Mo, Cheng-Hao Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.61

THE WELFARE EFFECTS OF BEHAVIOR-BASED PRICE DISCRIMINATION IN E-COMMERCE

Francesco Gabriele

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.54