KOREASCHOLAR

THE IMPACT OF AI-GENERATED CHILDREN'S SAFETY CLOTHING ON BEHAVIORAL INTENTIONS: THE MEDIATING EFFECT OF THE HEALTH BELIEF MODEL

Neulonbit Oh, Qi Jiang, Yeojin Choi, Charles R. Taylor, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1098

EXPERIENTIAL VALUE PERSPECTIVE IN AGRITOURISM: EFFECTS ON CONSUMER SATISFACTION AND BEHAVIORAL INTENTIONS

Michelle Cabiladas, Dave Centeno

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.509

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE

Vera Butkouskaya, Junfeng Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.991-992

THE EFFECT OF PRESENTATION ORDER IN AN INSTAGRAM AD AND TOLERANCE FOR CONTRADICTION ON TOURISM CONSUMERS’ BEHAVIORAL INTENTIONS

Jung Min Jang, Eunyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.445-449

THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS

Sue-Ting Chang, Sheng-Hshiung Tsaur, Chu-Cheng Chang, Tien-Cheng Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.173

TRAVELING LIKE A LOCAL: A STUDY OF THE RELATIONSHIPS AMONG CUSTOMER ENGAGEMENT, SATISFACTION AND BEHAVIORAL INTENTIONS OF AIRBNB USERS

Jungho Suh, Soyoung An, Thomas Eck

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1189

AN EXTENDED PROTECTION MOTIVATION THEORY MODEL OF ENERGY SAVINGS AND CARBON REDUCTION BEHAVIORAL INTENTIONS --THE MEDIATION ROLE OF PROTECTION MOTIVATION

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1168

A STUDY ON THE SHOPPING VALUES, ATTITUDES AND BEHAVIORAL INTENTIONS OF CHINESE CONSUMERS TOWARD CROSS-BORDER SHOPPING

Shina Kim, Wei Jiang, Eunha Chun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.337-338