FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES
Anjali Chopra, Monica Khanna, Isaac Jacob
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1496-1497
EVALUATING SPECIFIC SERVICE QUALITY DIMENSIONS WHICH IMPACT ON CUSTOMERS’ BEHAVIOURAL LOYALTY IN HIGH-TECH INTERNET SERVICES
Paramaporn Thaichon, Antonio Lobo, Ann Mitsis
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2094-2103