KOREASCHOLAR

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

THE BRAND NEGATIVITY BIAS: UNFAVORABLE BRAND PLACEMENTS REDUCE EVALUATIONS FOR NEW MEDIA PRODUCTS BY INHIBITING THE CONSUMER-CHARACTER CONNECTION

Justin McManus, Sergio Carvalho, Valerie Trifts

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1524-1537

BIG DATA SHOWS A NEGATIVITY BIAS IN THE PERCEIVED HELPFULNESS OF ONLINE REVIEWS

Sanghyub John Lee, Rouxelle De Villiers, Jungkeun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

MIRROR MIRROR: NATIONAL SELF-ENHANCEMENT BIAS

Suneal Bedi, David Reibstein

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.456

MITIGATING ATTRIBUTIONAL BIAS THROUGH CUSTOMER ENGAGEMENT

Joohyung Park, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.412

THE ROLE OF PRODUCT ETHNICITY IN HOME COUNTRY BIAS

Peter Mathias Fischer, Katharina P. Zeugner-Roth

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.112-114