KOREASCHOLAR

THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH

Dohyung Bang, SooCheong (Shawn) Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.935

FROM BROWSING TO BUYING: HOW BIG DATA IS TRANSFORMING E-COMMERCE

Nuraeni, Mustika Sufiati Purwanegara, Nur Budi Mulyono

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.177-182

BIG DATA SHOWS A NEGATIVITY BIAS IN THE PERCEIVED HELPFULNESS OF ONLINE REVIEWS

Sanghyub John Lee, Rouxelle De Villiers, Jungkeun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

HOW TIME MODERATES THE RELATIONSHIP BETWEEN BIG DATA ANALYTICS USE AND COMPANY PERFORMANCE

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1355

LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING

Murat Acar, Aysegul Toker

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1351-1354

“DON’T JUDGE A BOOK BY ITS COVER.” HOW BIG DATA CHANGES DECISION PROCESSES OF MARKETING MANAGERS.

Christoph Wortmann, Peter Mathias Fischer, Sven Reinecke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1398

NEUROMARKETING AND BIG DATA ANALYTICS FOR RESEARCH USING FUNCTIONAL MAGNETIC RESONANCE IMAGING

Eun-Ju Lee, Hyunjin Park, Jee-Hyong Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.691

BIG DATA IN FAMILY BUSINESS MARKETING ACTIVITIES DECISIONS

Isabel Torres, Paula Rodrigues, Adélia Monarca, Miguel Guerreiro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.201

THE IMPACT OF BIG DATA ON BUSINESS MODEL INNOVATION OF TRADITIONAL INDUSTRY

Shenghui Wang, Yuchen Zhang, Tianzhu Li, Jing Fei Long

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.946-947

CASE STUDY ON BIG DATA MARKETING IN A KOREAN MULTICHANNEL RETAIL COMPANY

Jaehee Chung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.941

INVESTIGATION OF MICRO-BLOGGING MARKETING STRATEGY OF FASHION BRAND: VIA BIG DATA AND MACHINE LEARNING METHODOLOGY

Ruirui Zhang, Shan Xue, Leslie Davis Burns

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.418-429