KOREASCHOLAR

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS: THE NEW DYNAMIC ADOPTING BLOCKCHAIN TECHNOLOGY

Ronnie Figueiredo, Fábio Cardoso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1330-1336

HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION

Christos K. Georgiadis, Antonios Giatzis, Charalampos Iordanidis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.885-893

BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW

Jingxian Liu, Fei Hao, Adil Masud Aman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.381

WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA

Ashley Stevens Chenn, David Lyu, Chenhao Wang, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.275-276

CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS

Jungkeun Kim, Jeong Hyun Kim, Jaeseok Lee, Jihoon Jhang, Changju Kim, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.661

EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE

Jungkeun Kim, Areum Cho, Daniel Chaein Lee, Suh-Young Irene Park, Jaehoon Lee, Jooyoung Park, Jihoon Jhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.19