KOREASCHOLAR

METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES

Sung Hun Bae, Erin Cho, Juran Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.443

NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES

Hyein Lee, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.130

SHOULD BRANDS TAKE POLITICAL SIDES? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND AUTHENTICITY

Dina Baszok, Fernando Fastoso, Boris Bartikowski, Heribert Gierl

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.882-890

THE INFLUENCE OF VISUAL ATTENTION ON AD VARIATION EFFECTIVENESS: A CROSS-CULTURAL INVESTIGATION ON RECALL AND ATTITUDES TOWARDS A BRAND

Ivanka Wong, Benjamin G. Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.176-181

BRAND PLACEMENT EFFECTIVENESS: EXPLORING THE ROLE OF POSITIVE EMOTIONS AND IMPLICIT ATTITUDES

Anvita Kumar, George Balabanis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.723-724