KOREASCHOLAR

EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS: A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM

Zhousheng Chang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.409-414

CAN BRAND COOLNESS ENHANCE BRAND RESONANCE IN THE HOSPITALITY INDUSTRY?

Sheng-Hshiung Tsaur, Chang-Hua Yen, Jiun-Chi Tzeng, Lin Hsin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.306

DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT

Hsiu-Yu Teng, Cheng-Hsien Tsai, Chia-Wen Hung, Hui-Chen Hung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.174