KOREASCHOLAR

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Patricia SanMiguel, Narmin Sayeed, Teresa Sádaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.958-962

TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT

Helen Inseng Duh, Thembekile Mayayise

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.758-765

INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT IN BRAND’S METAVERSE

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.583

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT

Etta Y. I. Chen, Giang Pham

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.391

WHAT DRIVES CONSUMERS TO LIKE AND RETWEET BRAND POSTS ON SOCIAL MEDIA? THE IMPACT OF BRAND POSTS WITH MEMES ON PERCEIVED HUMOR AND CONSUMER ENGAGEMENT

Sphurti Sewak, Jaehoon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.112

EFFECT OF BRAND ENGAGEMENT AND LOYALTY PROGRAMMES ON JAPANESE FASHION COMPANIES’ FINANCIAL PERFORMANCE

Miao Miao, I Go, Linyuan Cui, Kayo Ikeda, Hideho Numata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.20

EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE

Pedro Policarpo, João Guerreiro, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.480-484

HOW INFLUENCERS AND DIGITAL INTERACTION CAN IMPACT CUSTOMER-BRAND RELATIONSHIP AND ENGAGEMENT

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Guerreiro, David Raposo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-467

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.442-448

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.256-262

CORPORATE SOCIAL RESPONSIBILITY, BRAND ENGAGEMENT AND BRAND LOVE WHEN YOU VISIT A CITY

Paula Rodrigues, Ana Pinto Borges, Elvira Vieira

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1636-1637

ANTECEDENTS AND OUTCOME OF CUSTOMER ENGAGEMENT WITH THE HOTEL BRAND COMMUNITIES EMBEDDED IN FACEBOOK

Reham Touni, Woody G. Kim, Hyung-Min Choi, Mohamed Ali

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1634-1635

EFFECTS OF COGNITIVE ENGAGEMENT IN THE DEVELOPMENT OF BRAND LOYALTY AND BRAND LOVE IN HOTEL CONTEXT

Min-Jung Shin, Ki-Joon Back

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1070-1071

CUSTOMER ENGAGEMENT AND ITS OUTCOMES: THE ROLES OF SERVICE ENVIRONMENT AND BRAND EQUITY

Ou Juanjuan, IpKin Anthony Wang, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1060-1064

THE INFLUENCE OF CONSUMER MOTIVATIONS ON ONLINE BRAND COMMUNITY ENGAGEMENT

Anastasiia A.Napalkova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.942-948

GENERATION Y’S ONLINE ENGAGEMENT IN BUILDING BRAND LOYALTY THROUGH SOCIAL MEDIA

HyeRyeon Lee, Ge Xiao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.892

TOURIST ENGAGEMENT AND THE IDENTIFICATION WITH THE BRAND OF DESTINATION: THE CASE OF (RE)VISITING THE CITY OF PORTO

Ana Pinto Borges, Elvira Vieira, Paula Rodrigues

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.525-526

USER ENGAGEMENT IN FESTIVALS’ VIRTUAL BRAND COMMUNITIES: SÓNAR FESTIVAL TWITTER AND FACEBOOK

Lluís Garay, Soledad Morales

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.410

AN APPLIED PREDICTIVE MODELING OF BRAND EQUITY INDUCING SOCIAL MEDIA BRAND-RELATED ENGAGEMENT

Bruno Schivinski

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1