KOREASCHOLAR

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT IN BRAND’S METAVERSE

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.583

EFFECT OF BRAND ENGAGEMENT AND LOYALTY PROGRAMMES ON JAPANESE FASHION COMPANIES’ FINANCIAL PERFORMANCE

Miao Miao, I Go, Linyuan Cui, Kayo Ikeda, Hideho Numata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.20

OUTSOURCING BANKING SERVICES: IMPACTS ON CONSUMERBASED BRAND EQUITY AND LOYALTY IN ASIA

Harry Gu, Ashish Sinha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1207-1209

EFFECTS OF COGNITIVE ENGAGEMENT IN THE DEVELOPMENT OF BRAND LOYALTY AND BRAND LOVE IN HOTEL CONTEXT

Min-Jung Shin, Ki-Joon Back

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1070-1071

GENERATION Y’S ONLINE ENGAGEMENT IN BUILDING BRAND LOYALTY THROUGH SOCIAL MEDIA

HyeRyeon Lee, Ge Xiao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.892

THE RESEARCH OF ENTERPRISES WE MEDIA MARKETING’S INFLUENCE ON BRAND LOYALTY

Yixin Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.743-745

THE INTERRELATIONSHIPS BETWEEN CASINO BRAND IMAGE, CASINO SERVICE, CUSTOMER SATISFACTION AND LOYALTY

Sow Hup Joanne Chan, Yim King Penny Wan, Miyoung Jeon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.729

INCENTIVIZED PRODUCT REVIEWS: HOW A BLOGGERS MOTIVES TO ACCEPT BRAND INCENTIVIZATION CAN IMPACT BLOG LOYALTY

Bryan Usrey, Maximilian H. E. E. Gerrath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.615

THE EFFECTS OF MERGERS AND ACQUISITIONS ON BRAND LOYALTY IN LUXURY BRANDS

Yerim Chung, Jeonghye Choi, Alex Jiyoung Kim, Hangeun Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.451

THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY AMONG YOUNG CONSUMERS

Ana Rita Sousa, Amélia Brandão, Paula Rodrigues

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.265-266

THE EFFECT OF BRAND COMMUNITIES ON CONSUMERS’ PUBLIC AND PRIVATE BRAND LOYALTY

Mark Mills, Magnus Hultman, Aristeidis Theotokis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.134

B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY

Wolfgang Fritz, Benjamin Wille-Baumkauff

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1387-1391

INVESTIGATING THE DEVELOPMENT OF BRAND LOYALTY IN BRAND COMMUNITIES FROM A POSITIVE PSYCHOLOGY PERSPECTIVE

Chia-Wu Lin, Kai-Yu Wang, Shu-Hao Chang, Jin-An Lin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1380

THE EFFECT OF BRAND LOYALTY ON CONSUMERS’ ATTACHMENT TO THE PLACE-OF-ORIGIN

Yeyi Liu, Magnus Hultman, Andreas B. Eisingerich, Albert Stoeckl

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1064-1065

THE EFFECT OF SELF-IMAGE CONGRUENCEWITH ADVERTISEMENT ON LUXURY BRAND LOYALTY

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.156-157

THE IMPACT OF SERVICE BRAND PERSONALITY ON BRAND AFFECT, BRAND TRUST AND BRAND LOYALTY

Ursula Bougoure, Dominique Greer, Ben Smith

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1130

AN EXAMINATION OF THE DETERMINANTS OF BRAND LOYALTY IN AIRLINE INDUSTRY

Lui Lam, Margaret Mak, Ronnie Cheung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.538-554

THE EXPLORATION OF THE RELATIONSHIP AMONG BRAND EXPERIENCE, CONSUMER SATISFACTION AND BRAND LOYALTY- WITH VIRTUAL EXPERIENCE AND THE VIRTUAL COMMUNITY AS THE INTERVENING VARIABLES

Chan Hsiao, Yi-Hsuan Lee, Yu-Chih Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.417