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THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING

Serena Rovai, Olga Nechaeva, Costanza Dasmi, Raffaele Donvito, Gaetano Aiello

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.26-27

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THE ROLE OF NARRATIVE TRANSPORTATION AND STYLE OF PROCESSING IN LUXURY BRAND STORYTELLING

Heejin An, Minjung Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.604-606

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