KOREASCHOLAR

EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES

Bingqing Yi, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.172

THE EFFECT OF BRAND EXTENSION TYPES ON BRAND EXTENSION EVALUATIONS

Hyo Jin Eom, Patricia Hunt-Hurst, Laura (Zhenqiu) Lu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1303

EFFECTS OF CONSUMER PERCEPTIONS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CORPORATE BRAND EQUITY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.686-687

THE ASYMMETRIC FORGIVENESS TOWARD BRAND STATUS (UNDERDOG VS. TOP-DOG) UPON BRAND CRISIS TYPES (RELATIONAL CRISIS VS. NON-RELATIONAL CRISIS)

Kiwan Park, Yaeri Kim, Seojin Stacey Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.547

VISUAL AESTHETICS, VIVIDNESS, AND MESSAGE TYPES IN LUXURY BRAND COMMUNICATION ON INSTAGRAM

Sony Kusumasondjaja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.20-21

HOW AN INDIVIDUAL’S SELF-CONSTRUALS, COSMOPOLITAN AND LOCAL ORIENTATION AFFECT THE IMPACT OF THE FOUR SELF-CONGRUITY TYPES ON BRAND ATTITUDE

Hector Gonzalez Jimenez, Fernando Fastoso, Kyoko Fukukawa

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.797-798