KOREASCHOLAR

CAN BRAND ACTIVISM HELP? THE EFFECTS OF FIT AND CONSUMER TRAIT IN REBUILDING BRAND TRUST

Cen Wang, Changyue Song

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1041

THE PARADOX OF BRAND ACTIVISM ADVERTISING: BRIDGING DIVIDES AND DEEPENING POLARIZATION

Yuhosua Ryoo, Matthew Lunde, Pradeep Jacob, Marat Bakpayev

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.320

GLOBAL BRANDS AND THE WAR IN UKRAINE

Eleni Tsougkou, Martin Sykora, Suzanne Elayan, João S. Oliveira, Kemefasu Ifiie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.942