KOREASCHOLAR

WHAT CAN I EXPECT FROM THIS BRAND? DEVELOPMENT AND VALIDATION OF A CONSUMER-BRAND RELATIONSHIP NORMS SCALE

David Bourdin, Katerina Makri, Georgios Halkias

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.993

PUBLIC SELF-CONSCIOUSNESS AND LUXURY BRAND ATTACHMENT

Anwar Sadat Shimul, Sean Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1205

HOW DOES PERSONALITY CONGRUENCE HELP TO EXPLAIN LUXURY BRAND ATTACHMENT? THE RESULTS OF AN INTERNATIONAL RESEARCH STUDY

Laura Grazzini, Raffaele Donvito, Gaetano Aiello, Daniele Pederzoli, Bruno Godey, Klaus-Peter Wiedmann, Chris Halliburton, Priscilla Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.455

THE EFFECT OF BRAND LOYALTY ON CONSUMERS’ ATTACHMENT TO THE PLACE-OF-ORIGIN

Yeyi Liu, Magnus Hultman, Andreas B. Eisingerich, Albert Stoeckl

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1064-1065

SELF-CONGRUENCE, BRAND ATTACHMENT AND COMPULSIVE BUYING BEHAVIOR

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.760-765

FINDINGS IN THE APPLICATION OF THE DIMENSIONALITY AND MEASUREMENT OF ATTACHMENT IN BRAND CONTEXT: NIKE CHINA’S CASE

Ning (Chris) Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.284-288

LOOKING THROUGH ROSE-COLORED GLASSES? THE IMPACT OF EMOTIONAL BRAND ATTACHMENT ON BRAND EXTENSION SUCCESS

Daniel Heinrich, David E. Sprott, Carmen-Maria Albrecht

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.280

THE UNKNOWN LEGACY EFFECT: ASSESSING THE EXPLICIT AND IMPLICIT RELATION OF CORPORATE BRAND HERITAGE ON BRAND ATTACHMENT

Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner, Levke Albertsen, Michael Schiessl, Frank Buckler

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.182

SELF-BRAND CONNECTIONS AND BRAND ATTACHMENT: THE RELATIVE IMPORTANCE OF BRAND-BASED SELF-BRAND CONNECTIONS AND CONSUMER-BRAND CONNECTIONS

Saori Kanno

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1008-1018