KOREASCHOLAR

THE IMPACT OF SUSTAINABLE COMMUNICATION ON CONSUMERS’ATTITUDE CHANGE TOWARDS BRAND

Lan Guo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1019

WHY CURIOSITY SOLUTIONS MATTER: MODERATING THE IMPACT OF CURIOSITY ON BRAND ATTITUDE AND ENGAGEMENT

Yi-Ting(Tami) Chu, Kuan-Ju Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.805

BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND

Qi Jiang, Joonheui Bae, Sang Chul Son, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.603-606

HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE

Soonjong Kim, Yuri Seo, Saira Khan, Benjamin G. Voyer

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.511

BRAND EXPLORATION IN METAVERSE: EFFECTS OF SELF-AVATAR RESEMBLANCE ON BRAND ATTITUDE AND PURCHASE INTENTION, AND MODERATED MEDIATION OF COPRESENCE

Jaehyun Lee, MinChung Kim, Yeolib Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.416

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.478-479

UNDERSTANDING HOW BRAND PRICE IMAGE AFFECTS CUSTOMER ATTITUDE ACROSS INTERNATIONAL MARKETS: EVIDENCE FROM LATIN AMERICA

Mbaye Fall DIALLO, Jose Ribamar SIQUEIRA Jr

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587

INVESTIGATING THE IMPACT OF PRODUCT PLACEMENT ON BRAND ATTITUDE: A CASE OF MARVEL MOVIES

George C. Shen, Cia-Han Tsai, Rick Lee, Chia Ann Lai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1142-1143

THE IMPACT OF SIMILARITY OF THE ADS ON CONSUMER’S ATTITUDE TOWARD THE BRAND AND ITS COMPETITOR

Cunhyeong Ci

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1095

THE ASYMMETRIC EFFECTS OF ATTITUDE TOWARD THE BRAND (SYMBOLIC vs. FUNCTIONAL) UPON RECOMMENDATION SYSTEM (ARTIFICIAL INTELLIGENCE vs. HUMAN)

Kiwan Park, Yaeri Kim, Seojin Stacey Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.132-133

CONFIGURATIONS OF COGNITIVE AND AFFECTIVE RESPONSES FORMING CUSTOMER ATTITUDE TOWARD A LUXURY BRAND

Sooyun Kim, Sunmee Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.66

HOW CONSUMER’S REVIEW ON BEAUTY MOBILE APPLICATION AFFECTS PERCEIVED INFORMATION AUTHENTICITY, BRAND ATTITUDE, PURCHASE INTENTION AND ELECTRONICWORD-OF-MOUTH (E-WOM)

Haemin Seok, Minjee Chung, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1612-1613

THE IMPACT OF PRODUCT INNOVATION AND CUSTOMER PARTICIPATION ON BRAND ATTITUDE

Hyeyeon Yuk, Seoil Chaiy

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1022-1023

DIFFERENTIAL EFFECT OF TWO-SIDED EWOM VALENCE ON BRAND ATTITUDE CHANGE: A CROSS-CULTURAL STUDY

Hyun Hee Park, Jung Ok Jeon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.251-252

THE INFLUENCE ON SOCIAL RESPONSIBILTY IN ADVERTISING UPON BRAND ATTITUDE IN LUXURY PRODUCTS

So Young Heo, Kyung Hoon Kim, Juran Kim, NamHee Jin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1631

A BRAND ATTITUDE COMPARISON BETWEEN EAST ASIANS AND WESTERNERS: EXPLORING THE ROLE OF EMOTION AND COGNITION ON ATTITUDE FORMATION

Yoko Sugitani

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1484-1489

ATTITUDE TOWARD BRAND AND CUSTOMER EQUITY IN R.O.K NAVY

Jongchul Na, Kyung Hoon Kim, Kyong Ryul Koo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1210

HOW AN INDIVIDUAL’S SELF-CONSTRUALS, COSMOPOLITAN AND LOCAL ORIENTATION AFFECT THE IMPACT OF THE FOUR SELF-CONGRUITY TYPES ON BRAND ATTITUDE

Hector Gonzalez Jimenez, Fernando Fastoso, Kyoko Fukukawa

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.797-798