KOREASCHOLAR

THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY

Tetsuma Emmaru

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849

EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE

Pedro Policarpo, João Guerreiro, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.480-484

THE INFLUENCE OF CONSUMER MOTIVATIONS ON ONLINE BRAND COMMUNITY ENGAGEMENT

Anastasiia A.Napalkova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.942-948

EXPLORING THE EFFECTS OF SOCIAL MEDIA-BASED BRAND COMMUNITY ENVIRONMENT ON CONSUMER BRAND EVALUATION

Michael Chih-Hung Wang, Ya-Yun Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.668

IMPACT OF BRAND EXPERIENCE ON CUSTOMER ASSETS IN VIRTUAL COMMUNITY ENVIRONMENT: VALUE CO-CREATION PERSPECTIVE

Xiaolei Yu, Kyunghoon Kim, Tony C Garrett, Chunlin Yuan, Shuman Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.413

THE EXPLORATION OF THE RELATIONSHIP AMONG BRAND EXPERIENCE, CONSUMER SATISFACTION AND BRAND LOYALTY- WITH VIRTUAL EXPERIENCE AND THE VIRTUAL COMMUNITY AS THE INTERVENING VARIABLES

Chan Hsiao, Yi-Hsuan Lee, Yu-Chih Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.417

BRAND COMMUNITY AS SOCIAL CAPITAL: MODERATING EFFECT OF PARTICIPATION INTENSITY ON BRAND RELATED OUTCOMES

Masahiko Hato, Tomoko Kawakami, Keisuke Suyama

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.128-133