KOREASCHOLAR

EXPLORING BRAND IMAGE ROBOTS IN SHAPING RETAIL BRAND EQUITY: A CROSS-CULTURAL PERSPECTIVE

Junyue Mao, Eunju Ko, Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1054

CREATING EVALUATION SYSTEM OF AI GENERATED DESIGN IN FASHION—BASED ON BRAND IMAGE BUILDING DEMAND

Hanhui Guo, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.173-175

BRAND IMAGE FIT AND ITS EFFECT ON FASHION BRAND COLLABORATION

Valencia Lo, Min Teah, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.621-626

THE ROLE OF INFLUENCER-BRAND-URS IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCERS COMPARISON

Jinhee Han, Jewon Lyu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.393-398

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1538-1539

DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE

Junya Hayashi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.954-955

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.514-515

UNDERSTANDING HOW BRAND PRICE IMAGE AFFECTS CUSTOMER ATTITUDE ACROSS INTERNATIONAL MARKETS: EVIDENCE FROM LATIN AMERICA

Mbaye Fall DIALLO, Jose Ribamar SIQUEIRA Jr

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587

BRAND IMAGE CONGRUENCE THROUGH SPONSORSHIP OF SOCCER TEAMS: THE INFLUENCE OF PERCEIVED BRAND LOCALNESS

Adam Langer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1548-1553

EXPLORING POLITICAL BRAND IDENTITY AND POLITICAL BRAND IMAGE IN NON-PARTY CONTEXTS FROM A MULTI-STAKEHOLDER PERSPECTIVE

G. Armannsdottir, C. Pich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.996-1003

SOCIAL MEDIA ACTIVATION CAMPAIGNS: WHAT MAKES THEM ENGAGING AND HOW THEY INFLUENCE THE BRAND IMAGE

SeyedAlireza Mirbagheri, Manoochehr Najmi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.744-754

THE INTERRELATIONSHIPS BETWEEN CASINO BRAND IMAGE, CASINO SERVICE, CUSTOMER SATISFACTION AND LOYALTY

Sow Hup Joanne Chan, Yim King Penny Wan, Miyoung Jeon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.729

THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Machiel J. Reinders, Jos Bartels

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1379

RELATIONSHIPS AMONG BPL, ORGANIZATION IMAGE, ORGANIZATION REPUTATION, EMPLOYMENT BRAND EQUITY AND INTENTION TO PURSUE JOB OPPORTUNITY IN R.O.K NAVY

Jongchul Na, Sang Jin Kim, Kyung Hoon Kim, Huanzhang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1105-1106

A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION

Pantea Foroudi, Maria Teresa Cuomo, Mohammad M. Foroudi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.966-967

THE EFFECT OF SELF-IMAGE CONGRUENCEWITH ADVERTISEMENT ON LUXURY BRAND LOYALTY

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.156-157

COUNTRY OF ORIGIN AND BRAND IMAGE EFFECTS ON GAME EVALUATIONS: FOCUSING ON LEAGUE OF LEGEND IN KOREA AND CHINA

Sang Jin Kim, Kyung Hoon Kim, Honglei Liu, Chang Han Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2023

DO BRAND IMAGE AND COUNTRY OF MANUFACTUR AFFECT CONSUMERS’ PERCEPTION OF LUXURY BRAND AFTER M&AS?

Hsiang-Ming Lee, Tsai Chen, Hong-Yew Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1924-1942

IMAGE MANAGEMENT OF A NATION AS A BRAND: CASE OF SOUTH KOREA

Sung Tai Hong, Sang-Lin Han, Sung-Ho Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.589-612