KOREASCHOLAR

VOTING WITH YOUR WALLET: ON THE RELATIONSHIP BETWEEN POLITICAL IDEOLOGY AND GLOBAL BRAND PERFORMANCE

Timo Mandler, Burcu Sezen, Andres Alberto Barrios Fajardo, Jieke Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.940

EFFECT OF BRAND ENGAGEMENT AND LOYALTY PROGRAMMES ON JAPANESE FASHION COMPANIES’ FINANCIAL PERFORMANCE

Miao Miao, I Go, Linyuan Cui, Kayo Ikeda, Hideho Numata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.20

EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE

Pedro Policarpo, João Guerreiro, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.480-484

IDENTIFYING DETERMINANTS OF CONTACT EMPLOYEE BRAND PERFORMANCE IN THE DELIVERY OF INTERPERSONAL SERVICES

Achilleas Boukis, Spiros Gounaris, Ian Lings

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1020-1021