KOREASCHOLAR

TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION

Natalia De Mena-Fernandez De Larrea, Maria Elena Aramendia-Muneta, Maria Pilar Martinez-Ruiz

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1031

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION

Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.28

SHOW ME YOUR RESPONSIBILITY, I´LL TELL YOU WHO YOU ARE: EXPLICIT AND IMPLICIT EFFECTS OF BRAND SUSTAINABILITY ON BRAND REPUTATION, PERCEIVED VALUE AND BRAND-RELATED INTENTIONS

Klaus-Peter Wiedmann, Evmorfia Karampournioti, Levke Louise Albertsen, Steffen Schmidt, Sascha Langner, Michael Schießl

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1249-1250

RELATIONSHIPS AMONG BPL, ORGANIZATION IMAGE, ORGANIZATION REPUTATION, EMPLOYMENT BRAND EQUITY AND INTENTION TO PURSUE JOB OPPORTUNITY IN R.O.K NAVY

Jongchul Na, Sang Jin Kim, Kyung Hoon Kim, Huanzhang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1105-1106

A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION

Pantea Foroudi, Maria Teresa Cuomo, Mohammad M. Foroudi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.966-967

THE ROLE OF BRANDS IN ONLINE VS. OFFLINE CHANNELS

Óscar González-Benito, Mercedes Martos-Partal, Sonia San Martín

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1291-1292