KOREASCHOLAR

IMPACT OF USER AND FIRM-GENERATED CONTENT ON BRAND COMMUNITIES AND DESTINATION BRANDING

Athanasios Poulis, Alexandratos Spyros, Anastasios Panopoulos, Evi Chatzopoulou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.880-884

HOW DOES BRAND-GENERATED CONTENT ON SOCIAL MEDIA INFLUENCE CONSUMERS: EMPIRICAL STUDY WITH FASHION BRANDS IN INSTAGRAM

Xiaoru Gao, Seung-Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.924

THE IMPACT OF FREQUENCY AND SPACING OF BRAND-GENERATED CONTENT ON THE DYNAMICS OF CONSUMER INTERACTION ON BRANDS’ FACEBOOK PAGES

Evaldas Jankauskas, Abhishek Nayak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.671-675