THE USE OF NEW WAVE MARKETING TO FORMULATE MARKETING STRATEGY OF A NEW ONLINE BUSINESS CASE STUDY PAMPERPOP.COM
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Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1608
FROM BUSINESS STRATEGY AND SOCIAL CAPITAL PERSPECTIVE TO TRAVEL AGENCIES’ COMPETITIVE ADVANTAGE
Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Yung-Chuan Huang, Bernard Gan, Wei-Long Lee
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.310
SOLVING THE MAJOR PARADOX IN RESEARCH IN BUSINESS-TO-BUSINESS MARKETING: HOW TO CAPTURE FIRM-LEVEL STRATEGY HETEROGENEITIES IN INDUSTRY GENERALIZABLE MODELS
Carol M. Megehee, Arch G. Woodside
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.196-197