KOREASCHOLAR

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY

Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.485

NAVIGATING THE GLOBAL LANDSCAPE: INSIGHTS INTO THE ROLE OF PSYCHIC DISTANCE ON B2B CUSTOMER EXPERIENCE

Shuyi Hao, Mourad Touzani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.95

WHEN RAINDROPS TURN TO THE SUN SHINING MARKET INTELLIGENCE AND INNOVATIVE BUSINESS MODELS CREATION IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.666-670

THE USE OF NEW WAVE MARKETING TO FORMULATE MARKETING STRATEGY OF A NEW ONLINE BUSINESS CASE STUDY PAMPERPOP.COM

Wisnu Murti Suryaningrat, Jacky Mussry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1608

DOES ECONOMIC DISTANCE MATTER IN INTERNATIONAL BUSINESS TO BUSINESS RELATIONSHIPS?

Meng Wang, Flora F. Gu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1211

A CONCEPTUAL MODEL OF BARRIERS TO DATA-DRIVEN BUSINESS INNOVATIONS

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.714-715

FROM BUSINESS STRATEGY AND SOCIAL CAPITAL PERSPECTIVE TO TRAVEL AGENCIES’ COMPETITIVE ADVANTAGE

Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Yung-Chuan Huang, Bernard Gan, Wei-Long Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.310

SOLVING THE MAJOR PARADOX IN RESEARCH IN BUSINESS-TO-BUSINESS MARKETING: HOW TO CAPTURE FIRM-LEVEL STRATEGY HETEROGENEITIES IN INDUSTRY GENERALIZABLE MODELS

Carol M. Megehee, Arch G. Woodside

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.196-197

PRICING NEW BUSINESS-TO-BUSINESS PRODUCTS IN A RECESSION PERIOD

Kostis Indounas

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1353-1358

THE DETERMINING FACTORS OF THE LINE EXTENSIONS TO DIFFERENT RETAIL BUSINESS FORMATS

Takashi Teramoto

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1482-1483

SECURING BUSINESS-TO-BUSINESS RELATIONSHIPS: THE IMPACT OF SWITCHING COSTS

Markus Blut, Heiner Evanschitzky, Christof Backhaus, John Rudd, Michael Marck

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1364

NETWORK-ORIENTED BEHAVIORS IN BUSINESS-TO-BUSINESS MARKETS: AN EMPIRICAL STUDY

Sabrina C. Thornton, Stephan C. Henneberg, Peter Naudé

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1232

WHEN DOES CHINESE RELATIONSHIP CULTURE OF GUANXI WORK BETTER THAN RELATIONSHIP MARKETING? CASE OF FOREIGN-INVESTED ENTERPRISES IN THE CHINESE BUSINESS TO BUSINESS MARKET

Xina Yuan, Sang Yong Kim, Tae Ho Song

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.153-179