KOREASCHOLAR

THE EVOLUTION OF BUYER-SELLER RELATIONSHIPS IN THE DIGITAL AGE: A PHILOSOPHICAL APPROACH

Erasmia Leonidou, Christiana Tsaousi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1071

EXPORTER ADAPTATION IN INTERNATIONAL BUYER–SELLER RELATIONSHIPS IN THE DIGITAL ERA

Luyang Gao, Matthew Robson

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.724

TO BE OR NOT TO BE HUMOROUS IN B2B SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL B2B BUYER-SELLER RELATIONSHIPS

Laurent Bompar

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.350-355