KOREASCHOLAR

WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR

Costanza Nosi, Cristiano Ciappei, Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1486

IMPULSE BUYING BEHAVIOR: AN ASSESSMENT OF SELF-INDULGENCE, FASHION CONSCIOUSNESS, AND REGRET AMONG YOUNG CONSUMERS

Yingjiao Xu, Delisia Matthews

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1696-1698

SELF-CONGRUENCE, BRAND ATTACHMENT AND COMPULSIVE BUYING BEHAVIOR

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.760-765

A STUDY ON THE VALUES THAT AFFECT ECO-FRIENDLY BUYING BEHAVIOR

Hyun Ju Lee, Seong-Yeon Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.742-744