KOREASCHOLAR

DARK SIDE OF CSR RELATED-CAMPAIGNS OF TRUE PRICES: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS

Doreen Pick

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1078

ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS?

Sajith Narayanan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.968

MEASURING AUTHENTICITY IN CSR COMMUNICATION: DEVELOPMENT AND VALIDATION OF A SCALE

Maria Knöpfle, Manfred Schwaiger

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.822-827

SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION

Lynnanne Chao, Ting Chi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.786

THE ROLE OF CSR IMAGE FOR LOYALTY

Doreén Pick, Alisara R. Charinsarn

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.491

MITIGATING THE EFFECT OF PARTICIPATION EFFORT IN CONSUMER PARTICIPATORY CSR CAMPAIGNS: THE ROLE OF CONSUMER POWER

Yuna Kim, Eunice (Eun Sil) Kim, Eun Yeon Kang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.382

UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS

Jeongwon Yang, Ploypin Chuenterawong, Krittaphat Pugdeethosapol

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.360-365

CSR COMMUNICATION AND CORPORATE REPUTATION: THE ROLE OF MESSAGE SOURCE

Niko Dellner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.259-264

THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION

Youseok Lee, Junhee Seok, Jongdae Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.158

“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS

Yehyeon Kwon, Dae Ryun Chang, Qurie Kim, Hosun Lee, Jihee Woo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1599-1602

The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouse(eWOM)

Hyukjin Jung, Joonheui Bae, Dong Mo Koo, Minyoung Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1347

SMALL ENTERPRISE OWNERS’/MANAGERS’ CSR DECISION TOWARD LOCAL COMMUNITY: PERSONAL, SOCIAL AND BUSINESS CONSIDERATIONS

Joohyung Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1271-1277

COMMUNICATING LUXURY THROUGH CSR INITIATIVES: THE INFLUENCE OF BRAND HYPOCRISY, CONSUMER SKEPTICISM AND BRAND TRUST

Isaac Cheah, Anwar Sadat, Min Teah, Hyo Jin Eom

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.50-56

MANAGING CORPORATE REPUTATION: MEDIA COVERAGE ABOUT SIX DIFFERENT CSR FACETS AS A KEY FACTOR IN THE FORMATION OF REPUTATION PERCEPTIONS

Tobias Morath, Manfred Schwaiger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1454

LIVE WHAT YOU SPEAK AND YOU SHALL BE PROTECTED: THE INSURANCE-EFFECT OF CSR BELIEFS IN THE FACE OF A CSI CRISIS

Matthias Jaeger, Tony C. Garrett

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1206

THE ROLE OF PERCEIVED BRAND TRAITS IN INTERACTIVE CSR ADVERTISING AND CONSUMER ENDORSEMENTS ON FACEBOOK

Anne-Marie van Prooijen, Jos Bartels

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.917

IS “GREENHUSHING” INDEED DESIRED BY HOTEL GUESTS? THE RELATIONSHIP BETWEEN CORPORATE (CSR) COMMUNICATION AND HOTEL GUESTS’ INTENTIONS TO BEHAVE UNETHICALLY IN THE CONTEXT OF HOLIDAY BEHAVIOR AND THEIR ATTITUDES TOWARDS CSR COMMUNICATION

Andrea Ettinger, Sonja Grabner-Kräuter, Shintaro Okazaki, Ralf Terlutter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.688

EFFECTS OF CONSUMER PERCEPTIONS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CORPORATE BRAND EQUITY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.686-687

MANAGING LATENT CORPORATE SUSTAINABILITY CRISES: THE EFFECTS OF CRISIS CONTENT AND CSR SPECIFITY

Guido Grunwald, Jürgen Schwill

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.280-290

KEEP ME POSTED! CSR COMMUNICATION AND ITS IMPACT ON FAVORABLE EMPLOYEES´ OUTCOMES

Sarah Desirée Schaefer, Sandra Diehl, Ralf Terlutter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.277-278