KOREASCHOLAR

MITIGATING THE EFFECT OF PARTICIPATION EFFORT IN CONSUMER PARTICIPATORY CSR CAMPAIGNS: THE ROLE OF CONSUMER POWER

Yuna Kim, Eunice (Eun Sil) Kim, Eun Yeon Kang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.382

HOW DO CONGRUENCE AND ATTRIBUTION INTERACT IN CSR ADVERTISING CAMPAIGNS?

Jong-Kuk Shin, Min-Sook Park, Mi-Ri Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.188-203