KOREASCHOLAR

CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT

Kyowon Seo, Junbeom Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.846

LAUNCH TACTICS AND PRODUCT CANNIBALIZATION IN HIGH TECHNOLOGY MARKETS

Chien-Wei Chen, Nai-Hwa Lien

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.118-119